The must-read summary of Daniel Esty and Andrew Winston's book: "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage".
This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage in terms of developing and executing a solid, sustainable business strategy. In their book, the authors explain how environmentalism is now an essential element of business strategy and companies are not acting because they are forced by law, but because there is actual potential to monetise society's interest in eco-friendly products and companies. This summary will teach you how to build a profitable and stronger business by helping to create a healthier planet.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Green to Gold" and discover how you can make your company greener and make bigger profits at the same time.
The must-read summary of Joel Barker and Scott Erikson's book: "Five Regions of the Future: Preparing Your Business for Tomorrow's Technology Revolution".
This complete summary of the ideas from Joel Barker and Scott Erikson's book "Five Regions of the Future" shows that new technology falls into one of five well-defined regions. In their book, the authors explain how you can make smart decisions about which technologies will ultimately transform your industry and generate the best growth opportunities by mapping the advancements in each of the five fields. This summary is essential for anyone who is baffled by today's rapidly evolving technologies or anyone who wants to take advantage of technology to further their business.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Five Regions of the Future" and discover how you can make use of technological advancements to take your business to the next level.
The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".
This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.
Added-value of this summary:
- Save time
- Understand key principles
- Expand your knowledge
To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.
The must-read summary of Thomas Friedman's book: "Hot, Flat and Crowded: Why We Need a Green Revolution - and How It Can Renew America".
This complete summary of the ideas from Thomas Friedman's book "Hot, Flat and Crowded" shows that we are at a nexus of global warming (hot), globalisation, which means an affluent middle class wants to enjoy success, even at environmental expense (flat) and population growth (crowded). Green solutions are the only way all three of these issues can be resolved satisfactorily. It's also a huge commercial opportunity: the replacement of fossil fuels is a golden business opportunity. Friedman believes we need to declare a "code green" to stimulate industry, education and science in pursuit of environmental goals. In short, as Friedman says, "this is not about the whales anymore. It's about us." This summary explains how we got the current situation, and the most effective ways we need to move forward. Environmental awareness needs to be a society norm; there needs to be incentives for individuals to build their own mini-arcs, rather than rely on federal measures. It also shows that not taking opportunities now will prove to be both environmentally and economically disastrous: the nation that embraces green technology innovation will be the world superpower for generations to come.
Added-value of this summary:
- Save time
- Understand the key concepts
- Increase your business knowledge
To learn more, read "Hot, Flat and Crowded" and understand how we got to the current situation.
