The must-read summary of Perry Marshall's book: "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More".
This complete summary of the ideas from Perry Marshall's book "80/20 Sales and Marketing" explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author states that this concept is an essential tool in sales and marketing as you can focus your efforts where they will really make a difference. By learning and applying the 80/20 principle, you will be able to identify which areas of your marketing are the most effective and arm yourself with all the tools you need to boost sales.
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To learn more, read "80/20 Sales and Marketing" to learn one of the most useful principles in sales and marketing and find out where you should really be focusing your efforts.
The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".
This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers from when they arrive at your website to profit for your business. This summary tells you exactly how to create this profit-boosting funnel by taking you through each step of the process with clear diagrams and concise explanations.
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To learn more, read "DotCom Secrets" and learn how to boost profits for your online business.
The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Lawrence Hrebiniak's book: "Making Strategy Work: Leading Effective Execution and Change".
This complete summary of the ideas from Lawrence Hrebiniak's book "Making Strategy Work" shows how the strategies that fail often do so not because the ideas are bad, but because the implementation is bad. To get an organisation to put a chosen strategy into place successfully, a unified and integrated approach to execution is required. In his book, the author explains the five key factors that leaders should get right in order to implement strategies as effectively as possible and reap the rewards. This summary explains each of these factors in turn and works as a guidebook on the best way to implement change.
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To learn more, read "Making Strategy Work" and discover the key to successfully implementing new strategies and changes.
The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of `insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed.
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To learn more, read "Internet Riches" and find out how you can set up your own successful company with the minimum investment.
The must-read summary of Michael Gelb and Sarah Caldicott's book: "Innovate Like Edison: The Success System of America's Greatest Inventor"
This complete summary of the ideas from Michael Gelb and Sarah Caldicott's book "Innovate Like Edison" shows that Thomas Edison is the greatest innovator in American history: he generated a record-breaking 1,093 US patents and 1,293 international patents over 62 successive years. He founded the world's first research lab and General Electric. These have formed the basis of some of today's billion dollar industries. This summary shows the results of the research of Edison's competencies and strategies. It suggests that his exceptional innovations skills are based on five competencies and twenty-five best practices. It recommends such strategies as developing a solution-centered mindset, harnessing mastermind collaboration and focusing intensively on creating value. These general suggestions are broken down into practical measures: it explains how to create the best multi-disciplinary teams, and why you should recruit the best possible people. They believe in rewarding collaborators generously, and discuss the best ways to network. "Innovate like Edison" also includes tactical, long-term advice, such as when to consider up-scaling.
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To learn more, read "Innovate Like Edison" and discover Thomas Edison's systemic approach, and how to implement it.
The must-read summary of Daryl Conner's book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".
This complete summary of the ideas from Daryl Conner's book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it's all about execution. In his book, the author has identified the characteristics of nimble organisations and explains how these companies plan and operate. This summary is a must-read for any leader who wants to ensure that their company does better than anyone else.
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To learn more, read "Leading at the Edge of Chaos" and discover the key to becoming a nimble organisation and implement changes better and faster than the competition.
The must-read summary of Ewen Chia's book: "How I Made My First Million on the Internet... And How You Can Too!"
This complete summary of the ideas from Ewen Chia's book "How I Made My First Million on the Internet" shows that the Internet, though an extraordinarily powerful marketing machine, should be approached in the same way as real life business models. This summary suggests how to apply these measures to Internet marketing. Never go into a completely cold market, for example, but target a niche within a market that already exists. A profitable market will have the following online features: popular sellers on eBay/Amazon, they will be present on trend watchers such as TrendWatching.com, the business keywords will rate highly on search engines. Relationships are especially important in online marketing: people receive so many spam offers they want to be able to trust you before buying. Focus on the problem your product solves, rather than the product itself. When people contact you, be swift in your reply, even if that means they get an auto-responder first.
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To learn more, read "How I Made My First Million on the Internet" and discover the business models and how to apply them to the Internet marketplace, step-by-step.
The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".
This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.
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To learn more, read "Built to Last" and see how you can create a visionary company that will guarantee world-class success.
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
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To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong".
This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created by self-proclaimed business gurus, business book authors and the business school industry. In his book, the author reveals the truth about business management and claims that "a good manager is nothing more or less than a good and well educated person".
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To learn more, read "The Management Myth" and discover the true key to good management.
The must-read summary of Loral Langemeier's book: "Guide to Creating a Cash Machine for Life: The Key to Achieving Financial Security".
This complete summary of the ideas from Loral Langemeier's book "Guide to Creating a Cash Mashine for Life" shows that you can't save your way to genuine financial security or get there by cutting costs. It simply cannot be done. Instead, you should work to earn more by starting your own viable business on the side which harnesses the skills you already have for greater financial gain. As you build a reliable team to make this happen, you can build your wealth even if you choose to keep your 9-to-5 job. In simple terms, you have to build and operate your own "Cash Machine". The Millionaire Maker's Guide To Creating A Cash Machine For Life gives you the tools to build a solid business asset which can create an expansive, empowering life for you and your family.
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To learn more, read "Guide To Creating A Cash Machine For Life" and discover a first-rate guide for budding entrepreneurs.
The must-read summary of Deepak Malhotra and Max Bazerman's book: "Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Tables and Beyond".
This complete summary of the ideas from Deepak Malhotra and Max Bazerman's book "Negotiation Genius" shows that people are not born genius negotiators. This is a skill that can be learned and perfected by absolutely anyone. The authors reveal the framework used by top negotiators and how you can develop instinct to avoid the most common errors and biases. By learning and applying the techniques included in the book, you can become a genius negotiator and start getting what you want.
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To learn more, read "Negotiation Genius" and find out how you can perfect your skills and start getting more out of your negotiations.
The must-read summary of Benjamin Levy's book: "Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets".
This complete summary of the ideas from Benjamin Levy's book "Remember Every Name Every Time" shows how being able to remember the names of people you meet is an invaluable business and career-building tool. The author shares two different methods that use various techniques and can be adapted for use in all areas of life. Get to know the secrets shared by this memory master so that you can stop forgetting names and start making a great impression.
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To learn more, read "Remember Every Name Every Time" to perfect your memory skills and take your career to the next level.
Complete summary of Michael LeBoeuf's book: "The Millionaire in You: Ten Things You Need to Do Now to Have Money and the Time to Enjoy It".
This summary of the ideas from Michael LeBoeuf's book "The Millionaire in You" shows that, for most people, the goal is not simply to achieve millionaire status, but to have sufficient time and money to do whatever they feel passionate about. In other words, true financial freedom means to have enough money and enough time to enjoy it. In his book, the author advises readers to master four different skills that will enable them to achieve this goal. This summary is a must-read for anyone who wants to release their inner millionaire and enjoy life.
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To learn more, read "The Millionaire in You" and unlock your true wealth potential.
The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".
This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the chances of long-term success for a new company. In their book, the authors present these 10 critical factors and how you can use them to guide you towards success while your company is still a startup. This summary is a must-read for startup entrepreneurs who want to know the key to getting past the first stage and becoming successful.
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To learn more, read "Startups that Work" and find out how you can put your startup on the path to success.
The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".
This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In his book, the author demonstrates the potential of X-engineering and how it will be the driving force of corporate growth for the next 25 years. This summary is a must-read for anyone wanting to learn more about the concept and how it can help you boost your business' performance.
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To learn more, read "X-Engineering the Corporation" and discover the key to boosting business performance.
The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".
This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create `traction' by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.
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To learn more, read the summary of "Traction" to discover how to create customer growth and momentum for your start-up and succeed!
The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".
This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at least ten years. Based on these results, Jason Jennings has compiled this guide for what an organisation needs to do to prosper over the long term - think big, but act small. This summary explains how companies can do this by coming up with big ideas that solve their customers' problems or making better products, but they should never stop acting like a start-up.
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To learn more, read "Think Big Act Small" and discover the most important way to keep your company growing.
The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
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To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
The must-read summary of Robert Kiyosaki and Sharon Lechter's book: "The Cashflow Quadrant: Rich Dad's Guide To Financial Freedom"
This complete summary of the ideas from Robert Kiyosaki and Sharon Lechter's book "The Cashflow Quadrant" explains the four ways in which income can be generated: 1. You can get a job; 2. You can be self employed; 3. You can build and own a business system of some type; 4. You can invest in other businesses. In this summary, it is shown that to focus solely on the first two quadrants mentioned may have negative financial impacts. Explaining how gradually focusing on the third and fourth quadrants can improve your lifestyle, this summary will allow you to stay open to opportunities.
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To learn more, read "The Cashflow Quadrant" and you will see opportunities where others see difficulties.
The must-read summary of Timothy Koegel's book: "The Exceptional Presenter: A Proven Formula to Open Up and Own the Room".
This complete summary of the ideas from Timothy Koegel's book "The Exceptional Presenter" shows how important it is to be an exceptional presenter and grab the attention of your audience. In his book, the author explains that all exceptional presenters have six key characteristics in common and how you can acquire them. By adopting these characteristics, you will be able to deliver outstanding presentations and reap the rewards.
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To learn more, read "The Exceptional Presenter" and find out how you can adopt the characteristics of an exceptional presenter and get your audience involved.
The must-read summary of Mark Gottfredson and Steve Schaubert's book: "The Breakthrough Imperative: How the Best Managers Get Outstanding Results".
This complete summary of the ideas from Mark Gottfredson and Steve Schaubert's book "The Breakthrough Imperative" shows how every CEO today is under intense pressure from shareholders and outside analysts to generate performance breakthroughs. If visible progress towards a breakthrough isn't seen within a year or two, then it becomes highly likely the new CEO will be ousted for someone else. In their book, the authors explain that managers need to make a fast start and can do so by relying on two keys to success: understanding the fundamental laws of business, and following a systematic path to performance improvement. This summary is a must-read for new leaders who want to make sure they make the right start.
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To learn more, read "The Breakthrough Imperative" and find out how you can make a fast start and get on the path to breakthrough success.
The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".
This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success.
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To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.
